HSN extends TV pitches to mobile devices

07/27/2011 | MobileCommerceDaily.com

HSN Inc.'s mobile presence transplants its TV appeals to the mobile space, allowing users to make purchases wherever they may be. "Mobile is our fastest growing revenue stream," says Jill Braff, HSN executive vice president of digital commerce. "HSN is going from a linear shopping platform to a 360-degree one that uses incredibly rich content and storytelling and wraps commerce around it."

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