Lupus Foundation multiplies donations via Facebook

07/28/2009 | SmartBrief/SmartBlog on Social Media

The Lupus Foundation of America's outreach on Facebook helped increase its donations 790%. Wick Davis, director of online services for the organization, created an official Facebook group to serve as an information hub for supporters. He also used Facebook's Causes service to mobilize followers, while attracting membership and donations. Up next for the organization: figuring out how to get the most out of Twitter.

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