Victoria's Secret targets mobile Pandora listeners

07/28/2011 | Mobile Marketer

Victoria's Secret is targeting mobile ads through Pandora's iPhone application, aiming specifically at users who might be near one of the fashion retailer's stores. The company has been "amazingly successful in getting people to love their catalogs to raise brand awareness, but mobile banners have an ability to take that top-of-mind awareness and translate it into trial much more effectively," says Tom Limongello, vice president of marketing at Crisp Media, New York.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO