BBH launches a personalized social news app for Mentos fans

07/28/2013 | Advertising Age (tiered subscription model)

Bartle Bogle Hegarty London has expanded Mentos' "Stay Fresh" campaign to include a mock 24-hour news channel, with anchors that deliver news updates and stories based on a user's Facebook and social media activities. The Fresh News mobile application has "millions of possible unique video combinations" with satirical comments and jokes "written to suit every possible activity," Emma Hall writes.

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