Coors Light picks Leo Burnett in Canada after dropping BBDO

07/28/2013 | Advertising Age (tiered subscription model)

Coors Light, the No. 2 beer brand in Canada, dropped BBDO as its Canadian agency because of a conflict with Bud Light this month, and it has turned to Leo Burnett to handle the account. Leo Burnett brings "a wealth of experience to the table as they take over the reins to move our business forward through creative excellence," said Peter Nowlan, chief commercial officer at Molson Coors Canada.

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