Customer service becomes increasingly important

07/29/2009 | eConsultancy.com

According to a recent survey, poor online customer service will drive 94% of consumers to stop using the retailer's Web site or prompt them to seek out a competitor. More than 90% of U.K. Internet users said customer service is important when making purchases online. The survey delves into online shoppers' frustrations with call centers, slow responses and hard-to-find contact information.

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