Comcast's Burke: Merger with NBCU means $10B in ad revenue

07/29/2010 | Mediaweek

A Comcast-NBC Universal merger, if it passes regulatory muster, will lead to $10 billion in annual ad-sales revenue, according to Steve Burke, Comcast's chief operating officer. "We signed the deal when advertising was going backwards," he said. "Now we're seeing it going up, and that's a big deal."

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