Mazda plays Facebook game for new model launch

07/29/2010 | Adweek

DriverVille, a new game created for Mazda on Facebook, is the centerpiece of the launch for its entry-level vehicle, the Mazda2, from Doner, Southfield, Mich. The effort, which also will include TV, print, online and cinema ads, as well as a music tour, is built around the concept of the new model being "Zoom-Zoom in its most concentrated form," according to Don Romano, president of Mazda Canada and chief marketing officer of Mazda North America.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA