Merging paid media and social media takes a deft hand

07/29/2011 |

The spread of promoted in-timeline tweets on poses important questions for marketers, Sean Corcoran writes. Paid contacts can help to spark conversations or build an initial base of followers, but they also risk alienating users. "The bottom line: it's ok to use paid media in your social marketing efforts but it's best to start by dipping your toe," Corcoran writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA