Fewer than 4 in 10 women say they look forward to any of morning radio's features, according to Alan Burns, citing data collected by Alan Burns and Associates in its second annual survey of women who listen to AC and Top 40 radio. "That seems to say that, collectively, radio's morning show content isn't good enough. And maybe that's why only a third of these women tune in to radio before they leave home in the morning," Burns said. Among those women who did enjoy segments on morning radio, prank calls were the most popular feature, the survey says.
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