Subway mobile service lets customers order

07/29/2011 | Mobile Marketer

Subway is extending its mobile effort from ads and coupons to a fully enabled mobile site that allows users to customize and order sandwiches. "A company like Subway should most definitely be on mobile," said Siteminis CEO Marci Troutman. "Their customers are wanting quick, real-time information that has a coupon or an offer attached to an SMS, QR code or e-mail campaign."

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Senior Manager, Video Center of Excellence
IAB
New York, NY