Subway mobile service lets customers order

07/29/2011 | Mobile Marketer

Subway is extending its mobile effort from ads and coupons to a fully enabled mobile site that allows users to customize and order sandwiches. "A company like Subway should most definitely be on mobile," said Siteminis CEO Marci Troutman. "Their customers are wanting quick, real-time information that has a coupon or an offer attached to an SMS, QR code or e-mail campaign."

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