Behind the scenes at a Netflix premiere

07/29/2013 | Detroit News, The

Netflix is increasingly launching its own original programming, and each high-profile launch is a technological feat that requires engineers and management to stay late to ensure the shows can be streamed on schedule. Getting launches right is key to Netflix's programming strategy, which has helped the company recoup most of the losses surrounding its botched subscription price-increase two years ago. "This will be a successful night if we are here at midnight and it turns out that we really didn't need to be because there were no problems," says executive Yury Izrailevsky.

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Detroit News, The

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