Fashion brands embrace supply-chain transparency

07/29/2013 | Business of Fashion, The

Fashion brands including Nike, Nudie Jeans and Honest By are adopting better supply-chain transparency and traceability practices. Industry experts say such ahead-of-the-curve brands will have a competitive advantage. "If you don't do it now, you'll have to adapt when complete transparency becomes mandatory," says Honest By's Bruno Pieters.

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