Growth in digital ad spend directed at Hispanics lags overall trend

07/29/2013 | eMarketer

While total spending on advertising directed at Hispanics was up more than 11% last year, the increase in digital media was just 2.5%, according to estimates from Advertising Age, Kantar Media, the Latino Print Network and Nielsen. That was also slower than the 15% rise in overall digital ad spend estimated by eMarketer.

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