L'Oréal Paris injects print ads with digital tie-in

07/29/2013 | Mobile Marketer

L’Oréal Paris is looking to draw younger consumers to the mobile website for its Youth Code brand with the placement of QR codes in print advertisements. The mobile site allows users to browse products, save them, share then on social media or purchase them. Visitors can also watch video product reviews and tutorials.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA