Mercedes-Benz taps Instagram influencers to promote CLA

07/29/2013 | Luxury Daily

Mercedes-Benz is hoping to generate buzz for its CLA model with an Instagram campaign featuring five prominent users touring the U.S. in the car. The campaign is encouraging fan participation by offering a spot for a sixth person on the brand's "Take the Wheel" website. Fans can submit Instagram photos about the vehicle for a chance to be selected.

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