Netflix gets chummier with Amazon even as rivalry builds

Netflix is keeping its friends close and its enemies closer. The streaming-video provider has begun a contest for developers to encourage them to write tools for Amazon Web Services even as Netflix competes with the e-tailer's own online streaming service. While Netflix relies on Amazon's cloud service for most of its IT needs, the contest could help Netflix in the long run by expanding the universe of cloud services that could provide Netflix with more alternatives to back its network, industry observers say.

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