Parisian sodas hope to supplant Coca-Cola in the City of Light

There is a beverage war brewing in Paris, as the new Paris Cola looks to supplant Coca-Cola by presenting itself as the true Parisian brand -- a claim that's been challenged by Parisgo Cola, another local brand. All three feature similar packaging and are highlighting their French credentials, such as the use of sugar from beets grown nearby.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Product Marketing Manager
Urban Airship
San Francisco, CA