Rush on ice cream overwhelms U.K. retailers

07/29/2013 | Grocer (U.K.), The

Sales of ice cream are soaring in the U.K., leaving retailers and producers scrambling to keep up with demand. "We are doing everything we can to fulfill the unprecedented demand," says Fredericks managing director David Taylor, "but [we] need to remain realistic as the impact of this hot weather has seen an uplift of 120% on the forecasted sales."

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