Social media trends: Fictional characters, peer power

07/29/2013 | Convenience Store News

Mintel analysts Gabi Lieberman and Lizz Martinez identify five ways social media is influencing shopper behavior. Among them, shoppers increasingly seek purchasing advice from the online community, marketers use fictional characters like Flo of Progressive, and campaigns turn to innovations such as the "Do Us a Flavor" effort from Lay's, which highlighted regional preferences.

View Full Article in:

Convenience Store News

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA