Mazda revs up its social-media marketing with a Facebook game

07/30/2010 | Inside Facebook

Mazda is looking to put a little zoom-zoom in its online marketing by launching a Facebook game tied to the launch of its Mazda2 model. The game, called DriverVille, lets players complete missions to add features to a virtual Mazda or customize a digital garage. Not only does the game allow users to share their in-game actions via their newsfeed, it rewards players for recruiting their friends into the game.

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