Private clubs are increasingly hiring outside consultants to help recruit new members as volunteer-led boards struggle to grow membership due to the economic downturn and decreased leisure time. Tarun Kapoor of consultant firm Kapoor & Kapoor meets with board members and tries to help them reach a consensus on what they are trying to accomplish. "Every club creates its own environment and community and feel," he said. "It's why someone wants to join. It's why someone wants to stay."