Focus on value when faced with a price war

07/30/2013 | Islands of Profit in a Sea of Red Ink blog

Your first instinct may be to lower prices when a competitor undercuts your business, but this isn't necessarily the most effective strategy, writes Jonathan Byrnes. The best way to ward off such competitors is to find a way to increase the value you are providing to customers, he writes. "Winning the customer value war is most often surprisingly easy because your competitors rarely think about it," he writes.

View Full Article in:

Islands of Profit in a Sea of Red Ink blog

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Forecast Analyst
Belk
Charlotte, North Carolina
Buyer
Dunham's Sports
Troy, Michigan
Manager Store Systems
PetSmart
Phoenix, Arizona
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois