Responding to negative social media posts

07/30/2013 | Entrepreneur online

It's not always necessary to respond to negative comments made about your brand on social media, marketing experts say. Some people just like to complain, and interacting with them will not be productive, says Jason Falls of CafePress. Still, if you are able to address a disgruntled customer's problem, you may be able to turn him or her into a loyal fan, notes Adam Kleinberg of Traction.

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