How to provide an experience your customers will love

07/31/2013 | Forbes

Creating a strong customer experience begins with attracting the attention of members of your target audience and explaining how you can cater to their needs, writes Mike Maddock. Look to the customers who hate you, not love you, for suggestions on improving; stick to your core offerings; and make sure every point of interaction with the customer is the best it can be, he writes.

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