Mi9: Cross-screening a bright opportunity for Australian marketers

07/31/2013 | Dynamic Business online (Australia)

Australians' quick adoption of mobile devices makes the country an ideal venue for cross screening, taking advantage of consumers' use of multiple screens at one time. Therefore it's important for marketers to ensure consistent and complementary marketing across media and devices, advises Gabbi Stubbs of Mi9.

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Dynamic Business online (Australia)

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