Smoothie King breaks out a bigger crown in updated logo

07/31/2013 | Adweek

Smoothie King has unveiled its first new logo in 20 years after a yearlong creative process with Ohio's WD Partners, with store redesigns set to follow. The new look comes on the heels of David Moore being hired as vice president of marketing. Moore previously controlled Leo Burnett's McDonald's work in China and Southeast Asia, which pairs well with Smoothie King's presence in South Korea.

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