Tracking consumers' in-store behavior without invading their privacy

07/31/2013 | CIO.com

Retailers can track consumers' shopping behaviors in stores without invading their privacy by using shoppers' Wi-Fi signals, heat maps of their activity and LED lights, and taking advantage of Bluetooth in smartphones to send customers deals and loyalty programs to track their purchases, former IT manager John Brandon writes.

View Full Article in:

CIO.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington
Retail Buyer/Merchandiser
Delaware North
Arizona