How do your social media metrics measure up?

08/1/2011 | eConsultancy.com

There are 11 key metrics for social media marketers, and smart marketers know how to combine and parse them to turn raw numbers into nuanced analysis, Stefan Tornquist writes. "We hear that 'data is the new oil' and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight," Tornquist writes.

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