EADS to rebrand company as Airbus Group

08/1/2013 | Los Angeles Times (tiered subscription model)

European aerospace firm EADS plans to rename the company Airbus Group after its jet manufacturing division of Airbus. "The renaming simply gathers the entire company under the best brand we have, one that stands for internationalization, innovation and integration -- and also for some two-thirds of our revenues," CEO Tom Enders said. "It reinforces the message that 'We make things fly.'"

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