Firms hold off on iPad apps

08/2/2010 | Advertising Age (tiered subscription model)

Marketers aren't in a rush to release applications for the Apple iPad, which still accounts for only a small portion of Apple devices in use. However, that should change as the tablet becomes more widespread, according to Small Society President Raven Zachary. "It took some time before a large number of brands really embraced the iPhone. The same sort of thing is occurring now for iPad," he says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO