Firms hold off on iPad apps

08/2/2010 | Advertising Age (tiered subscription model)

Marketers aren't in a rush to release applications for the Apple iPad, which still accounts for only a small portion of Apple devices in use. However, that should change as the tablet becomes more widespread, according to Small Society President Raven Zachary. "It took some time before a large number of brands really embraced the iPhone. The same sort of thing is occurring now for iPad," he says.

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