Gatorade bridges gap between fans, athletes

08/2/2010 | Forbes

Gatorade has leveraged the power of videos to engage fans and promote its brand. The company launched its "G Series" drinks during February's Super Bowl, which let fans watch their favorite athletes and submit questions using Twitter and Facebook. These were integrated into Ustream, so fans promoted it via social networking, which got more fans talking.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX