Boomer concern over mental function is an opening for marketers

08/2/2013 | MediaPost Communications

Brain health is increasingly on the minds of boomers, and marketers can put this concern to good use, writes Mark Bradbury, director of integrated marketing and insights for AARP Media Sales. Boomers will respond to companies that help fund Alzheimer's research, and they are looking for educational sources on how to avoid declining mental function. Companies can also cater to consumers with the types of products that nourish and support the brain.

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