Brands tout social sites in online ads

As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug their presence on Twitter and Facebook. The menu-tabbed ads are designed to give fans quick and easy access to the marketer's Twitter feed or Facebook wall, and can even direct the viewer to videos on YouTube, without the consumer ever having to click away from the ad.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA