Brands tout social sites in online ads

As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug their presence on Twitter and Facebook. The menu-tabbed ads are designed to give fans quick and easy access to the marketer's Twitter feed or Facebook wall, and can even direct the viewer to videos on YouTube, without the consumer ever having to click away from the ad.

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New York Times (tiered subscription model), The

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