Opinion: Innovative design is key for concentrated-cleaning solutions

08/3/2011 | GreenBiz.com

SC Johnson's Windex Mini launch is a big step toward reducing the use of full-sized detergent bottles, but more work is needed to convert the public to concentrated-cleaning solutions, writes Jason Foster, the founder of Replenish. A focus on improved product design might hasten this transition, as "[c]onsumers will change if you give them a good reason to," Foster writes.

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