Sprout signs up for Rentrak set-top box data

08/4/2009 | Mediaweek

Preschooler network Sprout has signed on to receive Rentrak's TV Essentials line of services, giving the unrated network access to viewing data culled from almost 4 million set-top boxes in 48 markets. "With this new technology, Sprout can take a leadership role as a currently unrated network and leverage census-level, second-by-second analysis of viewership data," said Rentrak's Carol Hinnant.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA