Augme to acquire Hipcricket

In a sign that the mobile ad industry is beginning to mature, Augme Technologies will acquire Hipcricket in a $44.5 million deal. Augme's current technology sends out ad campaign materials for clients and gathers the resulting response information. Hipcricket brings into the mix better text messages and better links to brands' key customer response departments.

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Advertising Age (tiered subscription model) · PaidContent.org

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