How to make your website bring in business

08/4/2011 | BusinessWeek.com/Today's Tip blog

Integrating your company's website into your other marketing efforts can help ensure that the site is reaching its maximum potential, writes Nicole McCullum, founder of Captivate Designs. McCullum lists five things every company should do to maximize its website's power, including making sure it matches the company's personality and has a call to action, and using marketing automation to nurture leads.

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