Social media lets brands target India's poorest consumers

08/4/2011 | Bloomberg

India's poorest people may not have running water, but they often have Facebook-equipped mobile phones -- and that's giving big brands a valuable way to target previously hard-to-reach consumers. Pepsi and MTV are targeting young, poor Indians through social channels. Indian consumers say they're generally keen to engage with brands online, and some parents say they see mobile Web access as essential for their children's well-being.

View Full Article in:

Bloomberg

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL