Social media lets brands target India's poorest consumers

08/4/2011 | Bloomberg

India's poorest people may not have running water, but they often have Facebook-equipped mobile phones -- and that's giving big brands a valuable way to target previously hard-to-reach consumers. Pepsi and MTV are targeting young, poor Indians through social channels. Indian consumers say they're generally keen to engage with brands online, and some parents say they see mobile Web access as essential for their children's well-being.

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