Corporate giants target youth sports market

08/5/2005 | Boston Globe (tiered subscription model), The

National corporations are beginning to aim more of their advertising resources at children's sports teams in America -- once the exclusive domain of small local businesses. Sponsors like Bank of America, Choice Hotels International and Bryant Heating and Cooling are getting creative with their campaigns in the hopes of capitalizing on parents' loyalty to their children's teams.

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Boston Globe (tiered subscription model), The

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