Snoop Dogg, Iacocca to partner in car ads

08/5/2005 | Los Angeles Times (tiered subscription model)

In an effort to set itself apart from other automakers touting employee discount deals for regular consumers, Chrysler's commercials, created by Omnicom Group's BBDO Worldwide, feature the super-cool rapper and Iacocca as golfing partners. The overall Iacocca campaign will cost an estimated $75 million.

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