Should marketers aim for engagement or syndication?

08/5/2010 | eMarketer

Tweets aimed at engaging consumers in conversation make up 16% of marketers' Twitter posts, according to a report. The majority of tweets posted by marketers consist of general information or news content, researchers at 360i note. That lends itself to syndication and dissemination through retweets, but might undermine attempts at direct engagement with marketers' target consumers, the report finds.

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