4 steps to succeeding with the "lean startup" model

08/5/2011 | BusinessWeek.com/Today's Tip blog

The lean startup business model, which focuses on customer engagement, is a good way to make sure your company's products align with the needs and wants of your consumers, writes T. Craig Bott, CEO of Grow Utah Ventures. To make use of the model, establish a social media presence, talk to your customers and tailor your business to them, he writes. "Never build a final product and then ask if the customer wants it," he writes.

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