5 ways to overcome your fear of greenwashing

08/5/2011 | Advertising Age (tiered subscription model)

Companies often downplay their sustainability achievements to avoid accusations of greenwashing, writes Jacquelyn Ottman. That's regrettable, she argues, because while every industry faces trust issues, it's important to continue talking up CSR efforts while winning over consumers. "[P]roceed with caution. But for the sake of the planet and your business, do proceed," Ottman writes.

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