23andMe launches multichannel campaign to encourage DNA sequencing

08/5/2013 | Medical Marketing & Media

23andMe's "Portraits of Health" advertising campaign, the company's first, includes national television, radio and digital spots to educate consumers about how personalized genetic testing can help them make better-informed health care decisions. This is the first time 23andMe has pursued an advertising campaign, and the group says it hopes to reach 1 million people by year's end.

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