Cereal-makers post soggy sales

08/5/2013 | Bloomberg Businessweek

As Americans turn away from cereal, Kellogg's sales of "morning foods" dropped 3.3% for the quarter, and Post said sales of Honey Bunches of Oats are down 9%. "We recognize that sometimes consumers don't have time for a bowl of cereal and milk," said Paul Norman, senior vice president at Kellogg, which is introducing breakfast bars and drinks.

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