Under Armour targets women with anti-sweat apparel

08/6/2007 | Washington Post, The

The Baltimore-based sports brand recently launched its "BoomBoom-Tap" ad campaign for the fast-growing market of high school and collegiate female athletes. The campaign highlights its moisture-wicking fabrics that promote coolness and dryness. Its name comes from the popular cheer women athletes make after a huddle.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY