Extreme slow-motion NFL campaign kicks off

08/6/2009 | NYTimes.com

A new advertising campaign for the National Football League by Grey New York features high-resolution, extreme slow-motion footage of players, shot by a Phantom HD digital video camera. At 1,000 frames per second, the Vision Research camera produces video that is 10 times slower than that filmed by the NFL's own video unit. The 30-second spots, which air this weekend, mark the first time the league has used a single approach to promoting both apparel and programming.

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