Want to go global? Make sure you're speaking the right language

08/6/2012 | Harvard Business Review online

Companies that fail to translate their websites and promotional materials into the languages spoken by their foreign-market consumers probably are missing out on potential sales, Nataly Kelly writes. "Obviously, translation isn't the only thing that companies must do to reach a global customer base, but it's certainly one of the fastest, easiest, and most frequently overlooked," Kelly writes.

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