Fiksu ads drive a big increase in Redbeacon app downloads

08/6/2013 | MobileCommerceDaily.com

A marketing campaign from Fiksu has helped Home Depot's Redbeacon application increase its monthly install rates by a factor of 10 by targeting mobile ad networks, bidding exchanges and other areas Fiksu identified as high-acquisition targets. Even services that have support from major brands such as Home Depot "face the enormous challenge of being discovered by consumers and sustaining that user engagement," said Chris Shuptrine, senior director of client development at Fiksu.

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